Using Social Media to Retain and Connect with Students in the Shift to Online Education
June 24, 2020
Abdullah Al-Bahrani, PhD, and Rebecca Moryl, PhD
COVID-19 has upended normal social connections that develop between students and professors. We are missing the connections that develop through casual interactions in office hours, pre-class discussions, post-class questions, and any other in-person interaction. These social connections are important for student retention, academic development, diversity, and inclusion. As universities and faculty grapple with the shift to an online education system, and as uncertainties and budget concerns about the fall semester take hold, strategies to maintain student-faculty connections should be a top priority.
As we thoughtfully shift our courses online, we must also strategically consider how to best replicate or innovate to develop social connections. While maintaining a connection with students should be a university wide initiative, in the short run, faculty can assist by developing their own student connection initiatives. The purposeful use of social media presents a great opportunity for educators to connect with their students and recreate some of the social connections that are lost due to online education, while also providing new ways of developing connections.
We present 10 tips for using social media to maintain and develop social connections during this mass transition to online education. We focus here on Instagram because we have personally found it to be where our students most like to engage with us, but these tips apply for whatever platform you choose.
