New Branded program and profile logos now available
Dawson has introduced two new logo designs specific to each of its programs and profiles as part of its new and refreshed branding initiative, which was launched in early 2022. Each program and profile will have the option of a horizontal and circular design to offer maximum flexibility for print and digital applications.
Each logo is now available for download by faculty and staff under Omnivox>Non-Academic Services>Branding File Templates>Programs & Profiles.
A horizontal and circular design
The horizontal logo is suitable for directional or informational signage, official marketing materials, documents, clothing, or merchandise.
On the other hand, the circular logo is ideal for social media avatars, posters for student-led events, digital content, clothing, or merchandise.
Important usage guidelines
These designs are reserved for programs at Dawson that students can apply to and should not be adapted for other departments or initiatives.
Because they have only the D and do not have Dawson’s full name, they should not be used out of context where it is unclear that Dawson is affiliated. For instance, using these logos on a Dawson social media account, Dawson website, or in the building is appropriate, but when creating an advertisement for external promotion or merchandise such as a sweater, the full Dawson logo should also appear somewhere.
Some programs have their own visual identities and inquired whether they can keep using them. Anything that will be representing Dawson externally should use the new branded logos to ensure consistency in showcasing Dawson professionally and to avoid a multitude of visual identities.
If in doubt about the correct use of a logo, please contact the Communications Office at commsoffice@dawsoncollege.qc.ca.
About the project
Dawson’s branding project began in 2021 and involved consulting the entire Dawson community through surveys, focus groups with representative samples of the community, and meetings with the management team.
To learn more about the project, visit https://www.dawsoncollege.qc.ca/news/dawsons-refreshed-and-youthful-brand-to-launch-in-the-new-year/.
