Dawson Case Competition 2017
April 9th, 2017The Dawson Case Competition offers teams from participating CEGEPs across Quebec the opportunity to demonstrate their presentation skills and business acumen by analyzing, assessing and solving a business case. The Competition will take place on Sunday, April 9, 2017.
In 2017, for the first time in its history, the competition will feature four streams: accounting/finance, marketing, entrepreneurship, as well as the Alexis Nihon Business Plan contest (for Dawson students).
Teams with the highest overall scores, 1st, 2nd and 3rd place in each category, will be declared the winners and will be presented with a plaque of recognition at the Awards Ceremony.
Project Update
There were 19 competing colleges and 33 teams at this year’s Dawson Case Competition.The following teams won first, second and third place in each category:Accounting1st Place Vanier College2nd Place – Cégep André Laurendeau3rd Place Collège Édouard MontpetitMarketing1st Place Collège Montmorency2nd Place Vanier College3rd Place Marianopolis CollegeEntrepreneurship1st Place Marianopolis College2nd Place- Cégep Édouard Montpetit3rd Place – Champlain Regional College LennoxvilleWe have added a feature this year giving merit to the best Presentors among the various teams; The Best Presenter awards were given to :AccountingSamia Khelifi and Aperezzak AnimerMarketingAlessia Proietti and Maxime ParsonsEntrepreneurshipAude Hermenier and Matthew TabetThe Dawson Bilingual Case competition invites colleges each year to compete to solve a business case which they prepare and then present to judges , prominent business persons in the community. This year representsthe 12th edition whereby Marketing and Accounting teams competed. This year we added an Entrepreneurshipcompetition to the event.We have had the following 19 schools represented which totaled 33 teams.1. Cégep de Sainte- Foy 2. Champlain Regional College – St Lambert3. Marianopolis College4. Vanier College5. Cégep Édouard Montpetit6. Cégep André Laurendeau7. John Abbott College8. Collèg André Grasset9. Champlain Regional College-Lennoxville10. Collège Montmorency11. Collège de Valleyfield12. Cégep de Levis –Lauzon13. Collège de Rosemont14. Cégep Regional de Lanaudièere a Joliette15. Champlain Regional College St-Lawrence16. Cégep de Victoriaville17. Collegial International Sainte Anne18. Collège Ahuntsic19. Dawson CollegeIt is a case competition that recognizes the students’ business knowledge, skills, and abilities they have developed throughout their college years. Students were asked to take on the role of company-mandated consultants to solve current issues of the business case. The Marketing team resolved the growth in the plus size market of Lululemon Athletica, the Accounting team the analysis of Metro Richelieu annual report and the Entrepreneurship team the analysis of the real business Cuisineluminaire, a retailer which attempts to grow business in the lighting fixtures area.At our event we honor every year an organization that stands out in their involvement in the community , show leadership in their services and customer and employee relations. This year the recipient was Desjardins whose plaque was accepted by company executive Mario Lapierre, MBA, Vice President Complementary Networks Dejardins who also addressed the students with words of encouragement. We thank Desjardins staff for their important presence at the event. We are thankful to our Elite sponsors Pearson Education , Revision Military, and Desjardins, Office of Academic Development. We also thank Desjardins for offering gifts to first, second and third place recipients, Comfort Care Dental Clinic for gifts for best presenters.
