Scotiabank National Case Competition 2019
February 9th - 10th, 2019The Scotiabank National Marketing Case Challenge (formerly the BDC Case Competition) is in its 14th year in the CEGEP network. This is a formative event for our students, who train for 5 months by analyzing university-level marketing cases, developing oral presentation skills, and learning to think on their feet (literally) in order to respond to questions posed by industry experts.
Project Update
The annual Vanier BDC Case Competition was held February 8-10, 2019 at the Marriott Airport. Twenty-seven college teams from across Canada competed in a marketing case competition, where teams of 4 students (3 and an alternate) analyzed a business case, created a PowerPoint presentation, and then presented to judges who were recruited from industry. The Dawson presentation was observed by several faculty and many students.Despite the fact that the Dawson team was competing in a division that comprised students who were in their 4th year of their respective marketing programs (as was the case for all non-Quebec schools), the Dawson contingent’s performance was exceptional in every respect.
